This is part of a broad Nivea campaign spanning cinema, press, print and digital in different forms.
Wednesday, 9 June 2010
Nivea For Men – Web Ring Gameshow
We took the 'shaving addiction' idea online to create a web ring of various sites and online content including this Japanese gameshow featuring shaving obsession.
Nivea For Men – Web Ring News Report
Again, as part of the web ring this fake news report leads the user through many of the other web ring pages, sites and videos.
Nivea For Men - Web Ring Shaving Porn
The client took a great risk to include a more risque porn-style site which focused on the addiction to shaving.
Nivea For Men – Web Ring Clinic
This shaving addiction site was part of a global web ring taking the user to and from various seemingly unrelated shaving-based sites.
Nivea sponsors Gok's Fashion Fix
This collection of idents for Channel 4's Gok's Fashion Fix tested highly for likeability and recall.
Tuesday, 8 June 2010
Duck online ads and TV spot
As part of an ongoing campaign for Duck Freshdiscs, this 20" tv spot is currently being made into an animatic ready for testing.
Duck landing page
The click through from the OLAs took users to a page with cross links to purchase the product and view the accompanying TV spot.
Post Office MySpace
The early social media campaign with the Post Office characters saw over 10,000 people befriend Ken in order to enter the competition to star in the subsequent tv spot. It surpassed all projected results and became template for future social media campaigns for MySpace.
Vauxhall Movano online ads
As part of a wider Movano campaign, these OLAs marry live action and animation to illustrate the vast capacity of the vehicle.
Savanna ambient
In this campaign we worked closely with the hipster illustrator Cristina Guitian to create a campaign to appeal to the early adopter drinking cliques of Shoreditch.
Savanna Facebook
As part of the wider Savanna campaign the facebook page was the click through from the ads that featured on the site. Although the ad spend was small, engagement with the brand from fans was daily and a valuable dialogue generated.
Savanna online ads
Featured on niche trend sites these ads also include extensive listings to stockists in on and off trade.
Saab online ads
These Saab OLAs and website were part of a wider campaign for Saab Convertible. We used a 'rollercoaster' tracking for the 360˚ of the car and 3D renderings of nature, the car and the snowy landscape.
TUC brand guidelines
Rather than a PDF of brand guidelines, this global look-book and resource centre for TUC biscuits is online and features all the necessary assets, as well as constantly-updated consumer trends, brand manager networking and competitor analysis.
Pledge 'Inflate' animatic
This animatic is currently in testing and will be rolled-out across europe and accompanied by additional in-store, press and print work.
Vauxhall VXR rich media ad
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